Myths Regarding the Creation of Custom Website Development

Myths Regarding the Creation of Custom Website Development

Your business needs a top-notch website that performs well. You might need to work with a web development company to do this. But how can you be certain that the demands you make and the terms you negotiate will be exactly what you want and, more significantly, what you actually get? So, an excellent place […]

API Security Best Practices To Safeguard Sensitive Data

API Security Best Practices To Safeguard Sensitive Data

The use of APIs (Application Programming Interfaces) is now commonplace because more people are using various technological solutions. As a result, API security is a bigger problem than ever in creating apps. SaaS businesses typically have 350 integrations, compared to significant SaaS businesses like Slack, Zoom, and Shopify, which have over 2,000 connectors. Application Programming […]

How to Create a Website for Lead Generation for Your Business

How to Create a Website for Lead Generation for Your Business

It makes sense to optimise your website to create leads. But sadly, you can’t just put a “Click Here” button on your home page and wait for the leads to start coming in. Instead, strategists need to be used by marketers and designers. In this article, we’ll go over a few short strategies for lead […]

How Many Backlinks Does a Website Need to Rank on Google?

How Many Backlinks Does a Website Need to Rank on Google

How many backlinks do I need to rank this website in Google is a common query that we receive. Most website owners know that backlinks are among Google’s most significant ranking factors. The problem is that creating backlinks takes a lot of time, money, and effort. So how do you determine how many backlinks to […]

Content Repurposing: The Modular Approach to Marketing

Content Repurposing The Modular Approach to Marketing

There are numerous different content formats and content marketing strategies. Everyone has their position. Each provides various advantages. Since it might be challenging to produce original content consistently, most marketers have mastered the art of content repurposing. For instance, you could take a lengthy eBook and divide it into four blog pieces, use it for […]

SEO vs Paid Search: A Primer

SEO vs Paid Search A Primer

As both attempt to draw Google searchers and turn them into customers, SEO and Paid Search (also known as SEM) frequently battle for attention from traditional marketers. However, paid search and SEO serve different purposes in your digital marketing plan. SEO is a medium-to-long-term tactic that takes a lot of work but yields a great […]

SEO Techniques to Boost Organic Traffic & Rankings

SEO Techniques to Boost Organic Traffic & Rankings

How to Make Your Organic SEO Efforts More Effective ‍ For the purpose of attracting traffic to your website, having your web pages rank highly in Google’s organic search results for significant keywords can be extremely beneficial. Here are some fundamental tactics to help you raise your organic search engine rankings, even if Google is […]

Your 2023 guide to SEO reporting and tracking

How To Optimize The Largest Contentful Paint & Rank Higher In Google

Google has released an incredible amount of changes over the past year. Google is on a mission to eliminate black hat SEO techniques and enhance the SERPs by putting a focus on high-quality content, ideal page speeds, and mobile SEO. This effort has included updates like the Link Spam and Page Experience Updates. What does […]

Search Marketing Trends and Must-Haves for 2023

Search Marketing Trends and Must-Haves for 2023

It’s a perfect opportunity to examine significant consumer and search behaviour shifts and plan our important digital marketing objectives for 2023 as we get ready to bid 2022 adieu and welcome 2023. The most important consumer, digital marketing, and search trends will be covered in this article, along with the must-haves for search marketers in […]

Why AI-Generated Content Marketing Won’t Fully Replace Humans (Yet)

Why AI-Generated Content Marketing Won’t Fully Replace Humans (Yet)

Pic Courtesy: freepik The idea of having content produced by artificial intelligence (AI or neural networks, specifically) may seem like a pipe dream to any manager who has had writers completely miss deadlines or even the mark. A completed post or page is in the hands of an overworked marketer after a few keystrokes and […]

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